Sales growth meeting 9th

Table of Contents

Slide 1: Title (2 min)

Daily Sales Growth via Human Psychology & Better Thinking

  • Goal: How to sell more, think better, and stay mentally tough – even without technical background.
  • This is a practical 30‑minute session: psychology, AI, numbers, mindset.

Slide 2: Context – Why This Session? (4 min)

Our Reality at The Purchase House

  • Huge variety of machines and huge buying requirements.
  • Our Sales team is a mix of tech and non‑tech; even engineers need time to understand our specs.
  • Result:
    • Confusion → hesitation → lost deals
    • Focus on “features” instead of customer problems
  • Today’s focus:
    • Use human psychology + simple analysis instead of deep technical knowledge.

Slide 3: From Features to Human Psychology (4 min)

People Decide Emotionally, Justify Rationally

  • Customers don’t buy “machines”; they buy:
    • Fewer breakdowns
    • Faster delivery
    • Risk reduction
    • Respect / status in their factory

Slide 4: Negotiation – Human Psychology, Not Drama (4 min)

Simple Negotiation Concepts

  • BATNA (Best Alternative To a Negotiated Agreement):
    • Know our walk‑away point: price, special terms, delivery time, accessories,
  • Win‑win frame:
    • “Let’s see how we can keep the deal value same but try to add more value from the machine seller.”
  • Psychological tactics to avoid:
    • Bluffing about non‑existent buyers
    • Last‑minute emotional pressure
  • Aim: long‑term repeat customers, not one‑time wins.

Slide 5: WhatsApp as Our Main Weapon (4 min)

Best Practices for Non‑Technical Team

  • Message structure:
    1. Mention context:
      • “Sir, as discussed – machine options for mild steel cutting…”
    2. Make important points bold.
    3. Use bullet points instead of long paragraphs.
    4. Highlight 2–3 key deciding points.
    5. For negative replies, use the sandwich method:
      • Start with something positive
      • Mention the negative answer
      • Close with a positive or neutral point.

Slide 6: AI and the “Genie” Problem (5 min)

Writing and Thinking for Clarity

  • Mimicry vs. thinking:
    • AI can mimic style, but not your unique way of thinking and extrapolating situations.
  • The “genie” problem:
    • AI and employees are like literal genies: without specific context, they fill gaps with their context.
  • Bottleneck identification:
    • Most business bottlenecks are “missing spec” (unclear instructions), not missing skill.

Leveraging AI for Business Operations

  • Deep research:
    • Use AI to list edge cases: equipment, staffing, process checklists.
    • Always verify for hallucinations or outdated info.
  • Designing incentives:
    • Ask AI for examples of global sales incentive structures, then adapt to your team.
  • Mood‑boarding and referencing:
    • Use AI to generate many references (visuals, scripts, angles) so the team aligns on a vision before execution.

Slide 7: Mental Arithmetics That Help in Sales (3 min)

“Meri Aatma Tumhe Hamesha Satayegi”

  • While in negotiation stage, you should be able to quickly estimate:
    • Buyer’s charges
    • Seller’s charges
    • Transport cost
    • Lifting / rigging cost
  • In addition, you should be aware of:
    • Approximate reserve value of buyer
    • Approximate reserve value of seller
  • Goal: rough order of magnitude so you don’t agree to stupid deals.

Slide 8: Turning Rejection into Data, Not Drama (3 min)

From Emotional Reaction → Analysis

  • After a lost deal, ask 3 questions:
    1. Was it price, trust, timing, or product‑fit?
    2. Did the customer clearly understand our value vs alternative?
    3. What can I change in my next 10 calls based on this?
  • Treat each “No” like a failed trek route:
    • Learn, adjust, and attempt the next deal smarter.

Slide 9: Simple Daily Routine for the Team (2 min)

10–15 Minutes of “High‑Quality Improvement”

  • At the end of the day:
    • Write down:
      • 1 thing that worked
      • 1 mistake
      • 1 experiment for tomorrow
  • Small daily improvement in thinking and behavior → compounding over months.

Slide 10: Key Takeaways (2 min)

What I Want You to Remember

  • You don’t need deep technical knowledge to sell:
    • You need to understand people and simple numbers.
  • Use:
    • Reciprocity, social proof, consistency, loss aversion – in ethical ways.
    • Simple mental math + clarity in WhatsApp.
  • Quote from Munger:
    • “It is remarkable how much long‑term advantage people like us have gotten by trying to be consistently not stupid, instead of trying to be very intelligent.”

Slide 11: Next Steps & Q&A (2 min)

Next Steps for Our Team

  • From you, I expect:
    • 1 new psychological tactic tested in your calls this week.
    • 1 written reflection on a deal you lost and what you learned.

Q&A

  • Questions, objections, and ideas from you.
  • Let’s discuss 1–2 real deals you are handling now and apply these concepts live.